Alicia Greenfield is a passionate advocate for sustainable and cruelty-free beauty. She believes in the power of plant-based ingredients and has dedicated her career to exploring and promoting the benefits of vegan skincare. As a certified aesthetician with a background in biology, Alicia combines her scientific knowledge with a love for natural beauty to bring her readers the most effective, non-toxic skincare recommendations. Having personally witnessed the transformative power of vegan skincare, Alicia is committed to helping others discover the best products and routines for their unique skin needs.
